BCAP Consultation: The Regulation of Unfair Commercial Practices in TV and Radio Advertisements

22 July 2008

BCAP’s consultation on the Regulation of Unfair Commercial Practices in TV and Radio Advertisements closed at 5.00pm on 22 July.  BCAP will evaluate the responses it has received and take advice from its Advertising Advisory Committee and the Office of Fair Trading to consider whether changes to its consultation proposals are merited.  The final proposal and BCAP’s evaluation of responses must be submitted to Ofcom for its approval.  BCAP intends to launch its revised TV and Radio Advertising Standards Codes  and its evaluation by quarter 4 this year.