Resource centre
In this section you can find a vast range of resource information, advice and guidance, latest ASA adjudications, background briefings, newsletters to keep you up to date with latest developments and latest research and surveys, useful links and frequently asked questions.
One of our main functions is to provide advice and guidance to the industry. This section provides assistance in complying with the Advertising Codes via our Guidance notes, self-help tools like Help Notes, Copy Advice service and industry training seminars.
We survey media and industry sectors to check the compliance rate and identify any potential problems. Our research is usually targeted towards sensitive sectors or those that have a history of problems.
Our quarterly newsletter Update@cap informs industry members of important developments in ad regulation, ground breaking adjudications that set a precedent and key external factors that impact on the rules. View the archive for back editions or sign up to receive the latest news!
The advertising regulatory system places greath emphasis on providing an open and balanced account of the rules contained in CAP and BCAP Codes, the way they are administered by the ASA and the emerging trends. The ASA has produced a series of summary briefing papers on some of the key areas, such as alcohol, children, environment and health and beauty.
ASA adjudications provide guidance to the industry on how the advertising codes are to be interpreted and act as a record of ASA policy for consumers, media, government and all parts of the advertising business.
Useful links to additional resources to help you with your advertising campaign.
Answers to some of our more regular questions about CAP and BCAP.