Committee of Advertising Practice

Latest news

Advergames

What are advergames, which rules apply and what is the ASA’s experience of regulating them?

Production techniques in cosmetics advertising: 12 months on

In April 2011, CAP and BCAP launched a Help Note on the use of production techniques in cosmetics advertising. How has that guidance impacted on complaint levels and ASA adjudications over the past 12 months?

Marketing and the Olympics: we quiz LOCOG for answers

As advertising plays a big part in the success of any Olympic Games we took the opportunity to ask the London Organising Committee for the Olympic Games (LOCOG) about its role in protecting the advertising rights of official Olympic partners and what pitfalls non-partners should avoid.

Forthcoming events

Advice:am Gambling Advertising Masterclass

13 June 2012 - Gambling advertising is subject to strict rules to ensure ads are socially responsible and don’t encourage gambling in ways that harm or exploit children, young people or vulnerable adults.

CAP Services

CAP Services is a range of bespoke advice, training events and online resources to help you stay on top of the requirements of the UK Advertising Codes, and how those are interpreted by the ASA.

Whatever your needs, CAP Services will help you to:

- Ensure ad campaigns stand out without breaking the rules

- Understand what is and isn’t acceptable to the ASA

- Keep up-to-date with the latest developments and guidance in ad regulation

- Help avoid reputational and commercial damage that can come with an upheld ASA adjudication.

Read more to find the best solution for you, your client, or your company.